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Why GO Professional

Umberto Borellini in 1990 to reach today an Italian cosmetics group that produces for its own brands and for third parties

Scientific tradition

Scientific tradition

Scientific research, the study of new phytocosmetic applications, cosmeceutics, neuro cosmetics, the use of latest generation ingredients extracted from nature are the DNA of all our formulas, treatments and products. Our history starts from the Glass Onion phytocosmetic research laboratory founded by Prof. Umberto Borellini in 1990 and today reaches an Italian cosmetics group that produces for its own brands and for third parties, distributes some brands exclusively for the professional beauty channel in In Italy and abroad, it has aligned itself in marketing with the new needs and tools needed today for a modern company. Ours is a quality made in Italy, high quality cosmetics if we can call it that with a touch of personality and complicity in professional relationships because, let's be honest, even the way of relating to customers must reflect the quality of made in Italy. We have a website dedicated to our client beauty centers, where by ordering online you can earn points to convert into euros for your next purchases.

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Experience and dedication in professional aesthetics

Since 1990 we have been working with beauty centers, spas and beauty professionals in Italy and around the world. We have worked continuously "churning out" new active ingredients and innovative cosmetic solutions but today we do more, in fact for some time we have dedicated ourselves to innovating the relationship with our customers, to being real partners for a common project, that is, making our customers happy finals that rely on your hands and our products to increase your state of well-being and happiness and, why not, to be more beautiful.

Experience and dedication in professional aesthetics
Philosophy and commercial formats

Philosophy and commercial formats

Our commercial philosophy is simple: we work with the customer, we try to understand their needs and how to assist them to be successful by always providing only excellent products.

This translates into ZERO minimum orders, ZERO binding contracts, direct relationship with our company for technical, logistical, administrative or other issues.

We have a website dedicated to our client beauty centers, where by ordering online you can earn points to convert into euros for your next purchases.

The more you order online the more you earn! our assistance is continuous and our training is both online and in person at our showroom in Milan or at your place!

Partner 100%

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Commercial Proposals

We guarantee channel exclusivity for several of our brands so as to make your proposals exclusive.

Products that your customers can only find with you! We do not ask for any minimum order and do not offer binding and binding long-term contracts. Maximum lightness and maximum freedom

Training and technical support always at your disposal at our showroom in Milan, online and also in person at the customer's premises.

For those who prefer, orders can be placed directly from our online website which is operational 24 hours a day and where news and promotions are constantly presented and where purchases are rewarded with loyalty points that can be used at any time.

We also offer commercial formats designed to make administrative commitments flexible and, for those who wish, to broaden their professional and commercial range of action

Partner 100%

It is a fiduciary commercial formula which provides, among other things, the supply of treatments and products with payment only upon consumption or sale and the replacement of any end-of-season stock.

Purchasing group

Discount brackets are available for orders over 1000-2000-3000 euros. A customer can use it personally or can become the promoter of a purchasing group of various centers of friends and colleagues

Pilot Center

For us, the Pilot Center is an area presence where a center not only benefits from all the advantages of a 100% Partner but can extend its business to exclusive professional distribution (at other beauty centers) in the defined territory.

All customers

All customers receive promotions two/three times a month as do all sector operators signed up to our newsletter. For all customers our technical support is always available online or in person.